iMarc launches site for Springfield Museums

Written on: October 28th, 2005 in Blog image

iMarc LLC ( recently completed a large-scale web site for Springfield Museums ( The site encompasses the museum association, as well as four distinct subsites, one for each museum.

Springfield Museums' new sites have increased educational value with features specifically for educators, while the stylish, interactive design engages youth audiences. The sites enable the Museums to increase member interaction and retention by improving the quality of member communication. The new content management tools dramatically lower site maintenance costs, and the sites are also Section 508-compliant for disabled users.

"The new site that iMarc developed went above and beyond our expectations," said Chrystina Geagan, Director, Marketing & Membership, Springfield Museums and the Dr. Seuss National Memorial. "iMarc's professionalism, dedication, clear and insightful suggestions and productivity will no doubt enhance every online visitor's experience and encourage visitation at the Museums. The level of positive feedback we receive about the site only supports our decision to make iMarc the company who steers our online efforts towards success."

iMarc created an extensive database-driven content management system to enable Museum staff to directly control and update the web site.

Features include:
  • Online Store
  • Museum Calendars
  • Museum News
  • Exhibit Listings
  • Image Galleries
  • Member Management

The site architecture is built on a dynamic, database-driven framework that makes it easy to add, edit, and remove pages from the site. At the same time, the architecture preserves branding and navigation across all pages, so that all contributions to the site contain appropriate branding and formatting. This means that the site can grow, without redesign costs, to satisfy the needs of the museums for years to come.

About the Springfield Museums
The Springfield Museums ( is comprised of four world-class museums — the Museum of Fine Arts, the George Walter Vincent Smith Art Museum, the Springfield Science Museum, and the Connecticut Valley Historical Museum. The Museums Association is also the proud to be home to the Dr. Seuss Sculpture Garden, a series of full-scale bronze sculptures of Dr. Seuss's whimsical creations, honoring the birthplace of Theodor Geisel, a.k.a. Dr. Seuss.

About iMarc
iMarc is a skilled team of designers, programmers, and business development experts, focused on building user-focused web sites and online applications. Since its founding in 1997, iMarc has created digital asset management applications; ecommerce, social networking, intranets and member association websites, and literally hunders of other websites and branding solutions for clients world-wide. iMarc's portfolio is available online at


Nils Menten

Let's Talk.