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best practices / design

Design Trends to Say Goodbye To

Fresh off the heels of Paris Fashion Week, I’m sitting in my apartment perusing various style…

best practices / design / user experience

What, When, & Why Whitespace: The Rundown from a Designer

As you may have read about in part one of “What, When, & Why Whitespace”, there are plenty of sensible…

content / design

What Should Happen First? Copy or Design

In a similar vein as the old adage of “What came first? The chicken or the egg?” the creative world…

creative / design

How to Give Good Design Feedback

Client feedback is one of the most important parts of the Imarc process. That’s why nearly every…

branding / creative / design

The Brand Process

A while back I wrote Feed Your Brand, a blog about evolving your brand after its inception. Well,…

clients / design / web design

Social Responsibility Reflected Through Visual Data

Recently honored as an "industry champion" for the 2017 Champions of Toxics Use Reduction Awards,…

clients / design / web design

How Cybersecurity Companies are Rethinking Their Online Presence

If you take a look at our portfolio, you will quickly notice that we have a lot of cybersecurity…

creative / design / web design

The Creative Eye

What we should all know about design. Paula Scher of Pentagram doodled the infamous Citibank logo on…

branding / creative / design / web design

Your Logo is the Tip of the Branding Iceberg

"I need a logo, fast.” Every designer has heard this at least once in their career. Most, not all,…

awards / design / user experience

Imarc Wins 2017 Nielsen Intranet Design Annual with JetBlue

Boston-based digital agency Imarc announces Nielsen Design Annual Award for its work with JetBlue…

design / user experience

What’s the best font size for the web? Well, it depends…

I recently found a fun visualization tool, SizeCalc.com, that shows you the perceived size of an…

creative / design / engineering / marketing / user experience / web design

B2B Web Design Predictions for 2016

In the ever-evolving digital space, we keep our fingers on the pulse of the industry to ensure we…

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