The Challenge
Imarc refreshed the look and feel of the Arizona CPA Society’s website to align with their new branding. The update focused on the front-end look and feel while incorporating the new branding into a homepage design and other global elements of the site. The existing site architecture was left as-is, while other back-end elements of the content management system (CMS) were updated to push dynamic content to the homepage. Imarc’s team provided art direction throughout the site, including color usage and font changes, as well as a new presentation of the site navigation and footer.
The Imarc team made our new brand come to life on our website. The website refresh is modern, member-focused and clearly communicates our brand message. The creative uses of the logo in the design also brings depth and texture to the site. Thank you to the Imarc team for being so quick to respond throughout the project and delivering on time and on budget for a successful brand launch!Heidi Frei, Senior Director of Marketing & Membership
STATEMENT OF WORK INCLUDED
User experience
- Responsive design
- Front-end development
Creative
- Visual design
- Art direction