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Derek Cummings

Senior Digital Marketing & Analytics Engineer

Derek Cummings

29

Work experience

With over 8 years of marketing industry experience, I’ve grown through the ranks and the trenches of digital marketing with clients from Marriott to New Balance.

A Swiss-Army Knife of digital expertise, I’m fascinated by a little bit of everything in the constantly evolving digital world of paid search & social.

About me

I’m a rare blend of laid-back snowboarder & type-A organized.

Outside the 9 to 5, I’m hoarding boards or sending it on the slopes. Once the ice melts, it’s time to go fishin’. But I rarely catch anything but a cold!

The best fisherman I know try not to make the same mistakes over and over again; instead they strive to make new and interesting mistakes and to remember what they learned from them.  
- John Gierach

Read all blog posts from Derek

Mar 7, 2024
Strategy & Research
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to build custom marketing dashboards for any persona

Nov 2, 2023
Strategy & Research
Digital Marketing
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to future-proof your Universal Analytics data

Jun 29, 2023
Digital Marketing
Derek Cummings
Senior Digital Marketing & Analytics Engineer

Using AI in paid media with human-centric guardrails

Sep 9, 2022
Digital Marketing
Carly Acosta
Principal Digital Strategist
Derek Cummings
Senior Digital Marketing & Analytics Engineer

Conversion chronicles: How this Imarc client increased qualified conversions

Oct 13, 2021
Digital Marketing
Carly Acosta
Principal Digital Strategist
Derek Cummings
Senior Digital Marketing & Analytics Engineer

INBOUND 2021 - Day 2

Jun 30, 2021
Digital Marketing
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to perform a social media audit

Jun 15, 2021
Digital Marketing
Derek Cummings
Senior Digital Marketing & Analytics Engineer

How to perform a Search Engine Marketing (SEM) audit