Return Home - Imarc, a digital agency

Explore Featured WOrk

SecurityScorecard
A robust redesign
ASC
Brand alignment on a new website
Marriott
The Stacks media management solution
.

Our Blog

A wide spectrum of ideas

Why we didn’t rely on AI to create our new website and you shouldn’t either

Aug 11, 2026
Business Development
Digital Marketing
Development
User Experience
Creative
Katie Desmond
Partner, Chief Revenue Officer

When we redesigned Imarc.com, we made a deliberate choice: use AI to make our team more efficient, not to replace the strategy, creativity, and expertise that make a website actually perform.

Popular blog posts

Lessons learned and embracing ikigai in your work life

Why digital marketing agencies need to provide tangible results

Imarc insights for moving from SEO to AEO & GEO

Essential insights for leading an AI-forward digital marketing agency

How you show up with AI is your story: Make it a good one

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Aug 11, 2026
Business Development
Digital Marketing
Development
User Experience
Creative
Katie Desmond
Partner, Chief Revenue Officer

Why we didn’t rely on AI to create our new website and you shouldn’t either

Jun 30, 2026
User Experience
Development
Awards
Maribeth Fitzpatrick
Director of Digital Experience Engineering

Merging six websites into one performant HubSpot experience

Jun 30, 2026
User Experience
Development
Awards
Maribeth Fitzpatrick
Director of Digital Experience Engineering

A modern take on an established brand's HubSpot website

May 19, 2026
Strategy & Research
Digital Marketing
Client Services
Patrick McPhail
Partner, Chief Executive Officer

Forest and trees leadership: Why we strive to see it all

May 12, 2026
Strategy & Research
User Experience
Katie Desmond
Partner, Chief Revenue Officer

What the dark B2B buyer journey means for modern website design

May 6, 2026
User Experience
Development
Megan Schacherbauer
Senior Front-end Engineer

Is accessibility just another word for strong UX?

Apr 8, 2026
Client Services
Project Management
Allie McKenney
Senior Account Manager

The ROI of having casual conversations with clients

Mar 10, 2026
Strategy & Research
User Experience
Gillian Barnes
Imarc Alum
Andrew Daley
Imarc Alum

Where do you go, my lovely? Digital third places

Mar 5, 2026
Strategy & Research
Digital Marketing
Carly Acosta
Principal Digital Strategist

How you show up with AI is your story: Make it a good one

Mar 2, 2026
Creative
Development
Written by
Imarc Alum

Purpose first: Good design isn't just decoration

Feb 4, 2026
Strategy & Research
Morgan Cleary
New Business Consultant

Leaving 2025 in the rearview: What it means for marketers in 2026

Jan 29, 2026
Development
James Eversole
Principal Systems Administrator

CDN and WAF: Performance and security at the edge

Dec 3, 2025
Client Services
Culture
Maribeth Fitzpatrick
Director of Digital Experience Engineering
Morgan Cleary
New Business Consultant

Lessons learned and embracing ikigai in your work life

Nov 24, 2025
Culture
Written by
Imarc Alum

A time to give thanks (it's always time)

Nov 18, 2025
Strategy & Research
Digital Marketing
Patrick McPhail
Partner, Chief Executive Officer

Why digital marketing agencies need to provide tangible results

Nov 5, 2025
Strategy & Research
Digital Marketing
Katie Desmond
Partner, Chief Revenue Officer

Essential insights for leading an AI-forward digital marketing agency

Oct 29, 2025
Strategy & Research
Digital Marketing
Infographics
Rachel Lemieux
Senior Art Director

Infographic: Need-to-knows for reexamining marketing audiences

Oct 24, 2025
Strategy & Research
Gillian Barnes
Imarc Alum

Why you need to reexamine your marketing audiences

Oct 14, 2025
Development
Jeff Turcotte
Director of Engineering

Why AI isn’t a “junior engineer”

Sep 17, 2025
Development
Jeff Turcotte
Director of Engineering

Engineering leadership in the AI era

There are no blogs matching the current filter
Reset All

Our leaders share their thoughts in person, too!

Katie Desmond and Patrick McPhail - Imarc's partners

Imarc’s Partners, Patrick McPhail and Katie Desmond, are two of Imarc’s longest-running team members. They’ve done just about every job at the digital agency and have since optimized each process for everyone who joined after them.

Invite Katie or Patrick to speak