Imarc will be attending MassTLC's "Building the AI-Powered Go-To-Market Engine" event where B2B marketing and revenue leaders will explore how AI is reshaping the traditional go-to-market model, from pipeline generation through customer retention and expansion. The session includes a talk from Mike Grandinetti (HBS) and David Chang (Via AI), plus a practitioner panel featuring leaders from Constant Contact, Acquia, Eminence Grey, and Scratch Marketing, covering topics like AI-driven pipeline strategy and the future of revenue growth. We're looking forward to connecting with peers and bringing back fresh insights on AI-powered growth.
Friday, September 18 from 8:30 AM - 11:30 AM at Synergy, 99 High St, Boston, MA. Learn more about attending!