This blog is a brief summary of privacy practices on Imarc’s websites, including our very own www.imarc.com, handbook.imarc.com, and imarc.io. Imarc uses a number of services to monitor usage of and improve our sites. We have written this blog because we are committed to being as transparent as possible, but this is not a legal document.
Imarc believes that individual privacy is a right, and that informed consent is required. We never sell your personal information to a third party. We may use personal information to improve our services, to send information we think you may be interested in, or in other standard business uses. For example, we use web analytics to make our website easier to use, and we use an email delivery service to send our newsletters.
We do use some third party services, as detailed below, to provide certain services, and these may require some personal information. For example, our email newsletter delivery service needs to know your email address and name to ensure delivery.
Most of these services log their activity for troubleshooting and quality assurance purposes. This typically includes the IP address of visitors (i.e., yours). We don’t believe this information is ever tied to personally identifiable information, unless otherwise noted.
Our clients’ websites are governed by their own privacy policies.
If you are a citizen of the European Union, the EU’s General Data Protection Regulation (GDPR) may apply. We’ve written a brief blog about what marketers need to know about GDPR. We will update this document as we incorporate our legal counsel’s advice into our site.
Imarc uses Google Analytics, a service that allows us to analyze web traffic to this web site. We use this information in aggregate reports; Imarc does not use Google Analytics to track individual users. We use Google Analytic’s “IP Anonymization” feature to ensure it’s not possible to connect IP addresses to distinct users. To read more about what this means to you, you can visit How Google uses data when you use our partners’ sites or apps.
Imarc uses HotJar to learn how visitors use our website. HotJar is a privacy-sensitive recording tool that allows us to “play back” visits to the site, but does not give us information that enables us to identify you or tie your use of our sites to any other site. You can learn more about HotJar's approach to privacy, or opt out of HotJar on this browser.