Choosing a Digital Agency: 10 Things to Look For

Jason Antonucci, New Business Manager
Posted on May 20, 2016

Congratulations! After months of internal discussion, you’ve finally got the green light for a website redesign. Now, the tough part: choosing a digital agency.

While at first glance this sounds like a daunting task, there are a few tried-and-true things to look for in a partner that will never lead you astray.


Just as you take pride in hiring top talent for your organization, your digital agency should be selected with the same careful vetting process. Examine the agency’s portfolio and ask yourself if their design, UX and development chops are up to your standards.


At the end of the day, your agency will be an extension of your team. Who wants to work with people who aren’t a great a fit? While a website redesign is rigorous hard work, with the right team it can also be fun and enjoyable.


While this may be an awkward question to ask in some social circles, it is an important one in the digital agency world. You want an established partner that will be there to support you for years to come.


Look for an agency that has experience across a variety of industries. This will come in clutch as you are looking for fresh creative ideas and trying to figure out ways to differentiate your company from your competition.


What is the project management and production process? You want a team that is going to keep you on track and up to speed with the progress of your project. Defined meeting schedules and benchmarks should be established at kickoff, as well as a clear communication channel that can monitored through completion.


A lot of agencies try to be all things to all people, but aren't staffed for it. When they get the gig, they farm the work out to freelancers. An important question to get answered early on is who will be working on your project? Schedule a time to meet the producer and team.

Thought Leaders

Good agencies are full of talented people. Great agencies harness that knowledge and experience, and share it with their clients and prospects through blogging, social media, etc. Work with leaders, not followers.


Deadlines get pushed, meetings come up; life happens. Look for an agency that can be flexible in timing and understands the ebbs and flows of your business.

Word on the Street

It's a cliché but it's true: It really is a small world. Use LinkedIn to your advantage and leverage your network’s experience working with a prospective agency. Additionally, they may also be able to recommend other companies to short list.

On-Going Support

After you are handed the keys to your new castle, you need a team that will be with you for the long haul. Look for an agency that will provide a dedicated team to help maintain and improve your online presence after the site launches.

So there we have it; a few key factors you should think about when choosing a digital agency for your business. If I missed anything, have questions or are curious about what direction is best for your company, let’s talk!

Not sure where to start with your web project? Our RFP template can help!

Download RFP Template