Imarc

Do sites really need a sitemap.xml for good SEO?

Robert Mohns, Principal Digital Marketing Strategist
Posted on Apr 18, 2019

It's taken as received wisdom that good SEO requires a sitemap.xml file. This is so well established that every “SEO audit" tool checks for the existence of a sitemap.xml file and complains bitterly if it's not there. There is no shortage of SEOs saying a sitemap.xml is practically mandatory. But does SEO really benefit from a sitemap file?