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It's taken as received wisdom that good SEO requires a sitemap.xml file. This is so well established that every “SEO audit" tool checks for the existence of a sitemap.xml file and complains bitterly if it's not there. There is no shortage of SEOs saying a sitemap.xml is practically mandatory. But does SEO really benefit from a sitemap file?
Our monthly Newsletter covers the results we earn for clients, news from our partners, and trends that will help your business grow.
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