Imarc

What Should Happen First? Copy or Design

Ashley Romagnoli, Imarc Alum
Posted on May 31, 2018

In a similar vein as the old adage of “What came first? The chicken or the egg?” the creative world deliberates—should we start with copy or design when requested to build a website? The only difference is that while the jury is still out with regards to the chicken, there is a pretty clear answer as far as strategic marketing goes—which is to start with copy.