What Sitecore really is – and isn’t

Craig Helton, Lead Web Engineer
Posted on Jul 12, 2022

Dispelling common Sitecore misconceptions can help marketers realize the benefits Sitecore has to offer and grow beyond traditional marketing channels.

Anyone who is familiar with the Sitecore content management system (CMS) knows it is one of the most intricate and advanced content management tools on the market. In fact, Sitecore’s extensive suite of features and functionality makes it a top choice for digital marketers. However, there are many misconceptions about Sitecore’s complexity and fit. We’re here to expel those myths so that your marketing team can reach its full potential with Sitecore.

Common Sitecore Myths

It’s only for enterprises

Sitecore offers solutions for companies of all sizes. Since 2001, Sitecore has gone from being an enterprise-only monolith CMS to offering many different solutions for different-sized companies. In addition to the primary CMS platform, many smaller options allow companies to pick and choose the features they want without implementing the whole platform.

For example, a company that wants to utilize personalization is able to add it to their current WordPress site without having to migrate to the Sitecore CMS. In the past when someone talked about Sitecore, they were probably referring to the CMS. 

Sitecore has just launched a SaaS-based CMS called XM Cloud which will be available for all organizations to lower Total Cost of Ownership (TCO) when selecting a CMS. 

It’s too expensive for my business

There is a free trial of Sitecore now available. Anyone can create a Sitecore Send (previously Moosend) account and have instant marketing automation and fancy emails at their fingertips. The very affordable pro account starts at only $7/month. Sitecore’s other offerings such as Content Hub, OrderCloud, XM Cloud, and Personalize come at attractive price points to buy only what you need when you need it.

I don’t have the internal development capabilities

The Sitecore platform has been known to require dedicated, and often certified, developers. As the Sitecore platform is evolving, Sitecore development is moving in a direction to make the lives of its clients a bit easier. The latest moves have been to incorporate more javascript technologies into its products. Sitecore’s headless capabilities and new XM Cloud offering make it tailored to more widely available Javascript developers. XM Cloud is also built for developers and marketers, and it includes What You See Is What You Get (WYSIWYG) tool editing, workflow, and content previews.

Sitecore is too complicated for my business’ needs

Sitecore’s Content Hub is the best choice for companies that do not need a full CMS with WYSIWYG, yet want omnichannel content creation and orchestration. It can also simplify marketers’ lives when wrangling lots of content. Sitecore’s XM Cloud offering removes much of the CMS infrastructure an organization needs to manage and allows administrators to focus on content while providing blazing-fast speeds. 

Migrating content from my current CMS will be too complex

You don’t have to migrate to Sitecore if you only want to leverage a few tools. Sitecore offers composable solutions that save time and eliminate the need for extensive migration. For example, if you want an e-commerce or B2B site, Sitecore’s OrderCloud can be leveraged on any site.

How Sitecore can support your business

Sitecore’s diverse range of features provides tools that all companies can take advantage of. From omnichannel personalization to blazing-fast page speeds, Sitecore has the ideal solution to power your digital marketing and connect with your target audience. Whether your website needs to be on-premise, in the cloud, or fully SaaS, Sitecore has a composable solution for you.

Ready to start utilizing Sitecore to grow your business? Imarc’s Sitecore-certified developers are here to help. Let’s talk!

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