Though AACSB's content is generated in-house and Beacon Hill's is crafted monthly by our team, both organizations share the same goal of maximizing the impact of their content. Writing search-engine-optimized content is no longer enough. To maximize efficacy, you need to actively support and promote it to drive visibility and conversions.

For Beacon Hill, we handle the strategy and creation of their SEO-optimized blogs and infographics each month. We focus on key industry topics and monitor strong-performing keywords to ensure their content stays competitive. For AACSB, while we don’t produce the content ourselves, we work closely with their marketing team, taking the blog posts they send us each month and helping to get them in front of a larger audience through paid media.

We build and launch monthly strategic campaigns for both clients to drive targeted traffic to their content. Our primary promotion tool is Google Ads search campaigns, which help connect their audiences with valuable resources at the right time.

As our partnerships evolve and metrics continue to prove successful, we may expand our paid media approach beyond search to additional platforms, opening up even more opportunities for growth and visibility.

We have been running AACSB's content campaigns since 2023 and Beacon Hill's since 2022. In that time, we've seen increases in engagement and conversions for both clients.

At Imarc, we deliver monthly reporting through custom dashboards, ensuring our clients have visibility into campaign performance. As AACSB and Beacon Hill continue to grow their brand equity, we expect the impact of our paid media support to scale alongside them, helping them reach even greater audiences and drive stronger results.

If you're ready to amplify your content strategy with a trusted partner, we're here to help.