AACSB International Website Redesign

Strategy and Planning

Crafting a user-centric experience

Imarc’s strategists worked closely with AACSB’s team to identify objectives and recommend custom solutions. A main focus of the project was to deliver an intuitive user experience. In addition to building an extensive project plan, Imarc compiled ideas that can be used to support future site improvements.

User Experience

A personalized digital experience

One of AACSB’s primary goals was to deliver an improved user experience. To do so, Imarc built an enhanced search filter and implemented a tagging system for content and media assets. In more ways than one, Imarc’s strategists worked to personalize the digital experience and visualize member data in a way that is aligned with their interests.


Visually engaging design

Imarc’s designers applied AACSB’s modernized brand seamlessly to the new site. The visually engaging design leverages imagery and messaging to emphasize AACSB’s position as a leader in business education accreditation.

Our Shared Vision

Imarc and AACSB worked closely together to transform AACSB’s three web properties into a comprehensive hub that connects multiple audiences and aligns with AACSB’s high standard for excellence. The new site creates a digitally connected network that helps students, educators, and businesses shape future leaders. Imarc is excited to continue to support AACSB post-launch and position its members for success.


  • Strategy & Research
  • Stakeholder Interviews
  • Research
  • Project Planning
  • Analytics
  • Competitive Analysis
  • Experience Strategy
  • Persona Development
  • User Journeys
  • User Experience
  • Sitemaps
  • Wireframes
  • UX Writing
  • Content Strategy
  • Creative
  • Branding
  • Style Guides
  • Visual Design
  • Art Direction
  • Copywriting