Allegrone Companies is a premier builder with over 95 years of technical construction experience. They provide clients with their expertise in planning, design, development, and construction services.
Allegrone previously had five different websites for its various organizations. Each site addressed a different audience, including people looking for builders, designers, contractors, masons, and more. Combining these sites meant that the new website had to be relevant to all of these different personas. It was also very important for the new website to have a clean, mobile-friendly design.
Strategy and Planning
Imarc’s team met with stakeholders to learn more about the business and define goals for supporting lead conversions. The most important factor was for the website to be optimized for mobile. Mobile traffic accounts for almost a third of all Allegrone website traffic, with 97% of those being new users.
Engaging a vast audience
The Imarc team refined and enhanced the usability of the Allegrone site, giving it a new front-end experience. Throughout the site, subtle page animations optimize page speed. Additionally, the homepage hero allows users to hover over each company so that the feature spotlight project appears. The experience of the new site speaks to various personas from an overarching level.
Combining five different websites into one design meant sourcing icons that were relevant and useful across the board. The new design reflects all the industries with a new look and feel.
Allegrone wanted the new website to highlight its latest projects right upfront. Imarc’s creative team incorporated large engaging imagery and an overall modern look and feel to showcase Allegrone’s project work on the website.
Imarc engineers build the new Allegrone site on Craft 3. This allows for a seamless and user-friendly administrative side of the site and enables quick updates for all admins. Additionally, by adding forms to the site, Allegrone can now focus on conversions – forms are already getting daily submissions.
Our Shared Vision
We believe in the importance of user-centric design principles and mobile optimization. The new Allegrone website is based on these principles and will continue to represent Allegrone Companies as a leading LEED-certified builder in New England.