Merfish Pipe & Supply and United Pipe & Steel recently merged to create Merfish United, the largest master distributor of standard pipe products in the United States. Imarc worked with many stakeholders nationwide to ensure that both United Pipe and Merfish were involved in the branding process.
The new “Merfish United” logo is versatile, memorable and recognizable, while maintaining a modern and professional look and feel. Imarc also developed logos for Merfish United Distribution and Merfish United Trading. The new brand guide positions the company for success by elevating its visual identity in a way that can easily be applied across various mediums, including print and digital.
Imarc used these new brand elements to create business cards and a variety of tradeshow banners for Merfish United.
Imarc maintained visual consistency across all branded pieces. From the new logos to the tradeshow banners, the new brand elements reflect the two companies’ legacies and unique services in the wholesale master pipe distribution space.