Supporting enterprise-scale digital experiences through Sitecore expertise and optimization.
Bright Horizons
Enterprise, Education
The Results
Despite the condensed timeline, Imarc translated BlueVoyant’s new brand into a compliant, conversion-optimized website. Since the redesigned website launched, conversion and engagement levels have each increased.
July 1-Dec 31, 2023, compared with the previous six months.
+13%
users
+14%
sessions
+18%
overall engagement time
+21%
events per session
Imarc worked closely with Bright Horizons as its Agency of Record to enhance its online presence. Imarc supported Bright Horizons as a valuable extension of the team by providing strategy, user experience, creative design, and web development expertise. Imarc managed the massive Bright Horizons Sitecore infrastructure plus a number of additional projects guided by Imarc’s Key Accounts team.
How Imarc partnered
Supporting continuous improvement
Over the years, Imarc had launched a number of sites across the Bright Horizons digital ecosystem through the Sitecore platform. This included over 800 sites for its premier clients including College Coach and Brookfield Academy.
The first project Imarc and Bright Horizons worked on was the launch of Bright Horizons’ domestic client sites. After this success, Imarc did the same for the Bright Horizons UK client sites. The next project was to upgrade all sites to the Sitecore platform. To do this, the Imarc team audited and cleaned preexisting technical debt that would contribute to a seamless future upgrade. Following a year of work, Imarc successfully upgraded Bright Horizons to Sitecore 9.2.
Imarc also updated Bright Horizons’ Virtual Learning Center (VLC). The VLC is an online, password-protected destination that provides clients access to valuable resources that pertain specifically to their company. Imarc greatly improved the user experience, modernized the visual design, and streamlined the navigation. Imarc continues to work with Bright Horizons to enhance the VLC.
Other successful projects include updating the Bright Horizons ecosystem to be WCAG compliant, improving conversions through lead forms, optimizing their Center locator, improving search using Solr, and progressing towards a true Helix architecture. Most recently, Imarc established a module library to allow for efficient updates and consistency across online properties.
Relevancy for all audiences
Imarc’s first project with Bright Horizons was the strategy and design of its US client sites. Each site needed to be relevant to a wide variety of audiences, from HR departments to employees looking to access their benefits. Imarc used a dedicated, experienced team on all Bright Horizons projects, which allows us to quickly and efficiently edit and maintain the sites.
Imarc brought all new projects up to WCAG 2.1 standards, starting with the Single Page Lead Form. Ensuring sites are accessible has made its way across all new projects including the Virtual Learning Center.
An expert search and navigation experience
Imarc created a custom menu for Bright Horizons clients and their employees to find exactly what they needed, from finding childcare, pet care, and tutors, to accessing their benefits. Imarc also designed a custom homepage that makes it easy for users to navigate and find exactly what they are looking for.
Designing a consistent brand
Imarc’s creative team brought the Bright Horizons vision to life. The creative work guided consistency across the brand and tied together both the domestic and international sites. The team also optimized the brand for mobile.
Supporting a Sitecore enterprise
Imarc’s in-house team of Sitecore Certified engineers maintained the Bright Horizons Sitecore platform to ensure it was always performing at its best. This includes all the childcare centers across the nation, each with its own site.
