The Project
Iowa Society of CPAs (ISCPA) looked to Imarc to reimagine its website navigation by improving the user interface and overall usability. To start, Imarc strategists conducted discovery research and outlined new positions of sub-menu items. From here, the team developed a design composition of the new menu to be implemented on the site. The new menu and navigation not only create an intuitive experience for users but help those who are searching for specific information on the site.
ISCPA also looked to refresh the homepage. Imarc updated the hero with more compelling and eye-catching visual elements to create a more engaging experience.
Previously, Imarc had built ISCPA’s CPA Center. The CPA Center delivers a data-driven, personalized experience for members while enhancing communication. It presents members with notifications regarding their registered courses as well as the option to receive notifications via email or text. Society admins are also able to customize the tool to promote Most Popular, Featured, and Upcoming courses, and provide quick links to commonly-used tools.
Our Shared Vision
At Imarc, we are the experts at creating engaging, modern CPA Society websites. We look forward to continuing our work with Iowa and other state CPA Societies.
STATEMENT OF WORK INCLUDED
Strategy & Research
- Stakeholder Interviews
- Experience Strategy
User Experience
- Sitemaps
- Wireframes
- Responsive Design
- Prototyping
- Front-end Development
Creative
- Visual Design
- Art Direction
Development
- Complex Integration
- Digital Commerce
- Hosting & Monitoring