Imarc’s creative team conducted a discovery exercise to benchmark websites, conduct a WCAG compliance audit which would then lead to understanding the need for color contrast throughout the site. A homepage composition and complementary interior pages were designed, including products, solutions, a blog, and more. Imarc provided art direction throughout the entirety of the project and compiled an icon library of roughly 40 custom-designed icons.
In addition to the site design, our creative team was tasked with homogenizing Magnitude marketing collateral to reflect the updated branding and website. This included revising various materials and templates for white papers, data sheets, banner ad designs, email marketing templates, landing page designs, and case studies.
From a content perspective, Imarc’s copywriting team and creative team worked closely to unite copy with design. We refined messaging across the website based on the direction of the new brand – along with reviewing existing content to support and migrate product pages for similar tone and style across the site.