The Project
For over 20 years, Imarc has partnered with Marriott to maintain its asset library. Recently, the Imarc team updated the site to blend a professional look and feel with well-defined user flows to create a holistic digital experience. Throughout the project, Imarc’s team worked to identify ways to enhance user paths and position Marriott to stand out from competitors.
A user-centric focus
Extensive research was done in order to identify the primary user personas and determine the best ways to enhance the experience. A key focus was to pinpoint methods to improve the site’s useability and ensure that user paths were as seamless as possible for Marriott’s internal team.
Building a modern interface
Imarc took the site’s existing architecture and applied new visuals to create a distinct look and feel. Additionally, Imarc’s developers made sure each page was responsive and aligned with the needs of Marriott’s team. As a result, the new interface supports an intuitive experience and a dynamic user dashboard.
A fresh design
Imarc’s creative team worked closely with key stakeholders to establish design goals and rebrand the asset library. From there, the team utilized wireframes and design compositions of key pages to support a mobile-optimized transformation of the asset library.
Upgrading performance
Imarc’s team updated back-end fields to align with new front-end features and support optimal performance. Imarc facilitated the migration of files into the library and built a tool that allows users to easily manage assets. Automation and efficient workflows will support ideal functionality and usability moving forward.
STATEMENT OF WORK INCLUDED
Strategy & research
- Stakeholder interviews
- Research
- Analytics
- Persona development
- User journeys
User experience
- Wireframes
- Responsive design
- UI kits & pattern libraries
- Front-end development
Creative
- Visual design
- Art direction
- Photography
Development
- Complex integration
- Hosting & monitoring
- Ongoing support & maintenance