Imarc

Massachusetts Society of CPAs Website Reskin

A long-standing partnership

Imarc’s creative team designed compositions to align with MassCPAs’ new brand guidelines and express the new brand tone. Once the design was established, Imarc applied the brand to the existing site structure and ensured consistency throughout the site.

Imarc also facilitated a domain migration from mscpaonline.org to masscpas.org. Imarc’s developers were careful to change all instances of the old brand prior to launching the new domain. To minimize downtime and identify potential bugs, Imarc coordinated a detailed migration plan and delivered a polished finished product.

Our shared vision

As we continue our long-standing relationship, Imarc and MassCPAs have enjoyed working closely to design and apply MassCPAs’ new brand to its existing site. Our team is excited to continue to add advanced features to the MassCPAs site and position society members for success.

STATEMENT OF WORK INCLUDED

  • Strategy & Research
  • Project Planning
  • User Experience
  • Front-end Development
  • Creative
  • Art Direction
  • Digital Marketing
  • Pay-Per-Click