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The Project
McLanahan Corporation provides process solutions to help customers become more efficient, more productive, and more profitable. McLanahan maintains the highest standards for engineering and manufacturing, and its equipment is renowned for its reliability and long service life.
Imarc enhanced the McLanahan website to highlight the benefits of its products and solutions while providing art direction and design recommendations. Imarc also created easy-to-use editing functionality for website admin.
Strategy and Planning
A data-driven approach
Imarc examined analytics and HotJar tracking to define user tendencies. The team used these insights to effectively engage the target audience. Imarc’s strategists created wireframes and mapped user journeys to illustrate the ideal site layout. Additionally, the team strengthened calls-to-action to guide users through the buyers' journey and drive conversions.
User Experience
Video capabilities
Imarc built the functionality for McLanahan’s team to create product videos. These can be used to showcase use cases and product benefits.
Creative
A refreshed appearance
Imarc’s creative team helped McLanahan finalize its color palette and provided art direction to support the transition. As a result, McLanahan’s fresh color palette has been applied to new page templates and is aligned with the updated brand.
Development
Flexible editing tools
In addition to reskinning the site on Craft 2, Imarc created new modules and page templates. The new content modules and templates provide flexibility for admins to easily add or edit pages, and rearrange or adjust page layouts. The team also ensured that the site supports multiple languages.
Our Shared Vision
Imarc is proud to support McLanahan’s recent digital enhancements. The updated color palette and fresh look help McLanahan stand out from competitors. Furthermore, the upgraded editing functionality will make it easier for McLanahan’s team to edit site content going forward. We are excited to see McLanahan’s continued success.
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Research
- Analytics
- User journeys
User experience
- Sitemaps
- Wireframes
- Responsive design
- Front-end development
Creative
- Art direction
Development
- Content management system
- Hosting & monitoring
- Ongoing support & maintenance