Allegrone A phased approach to an impactful website refresh

Allegrone has been partnered with Imarc for over fifteen years. One of our most impactful collaborations occurred in 2018, when we unified their five separate websites into a single, cohesive digital experience. This comprehensive redesign helped Allegrone speak to all their different audiences while maintaining a consistent brand experience and allowing ease of use and conversion opportunities.

In 2024, Allegrone decided to revisit specific areas of the website to ensure it remained relevant and aligned with its brand and modern user expectations.

This time around, Imarc was hired to focus on the Work Detail and Hero areas of Allegrone's website. While this project was relatively limited, these elements needed to blend well with the other areas for brand consistency.

After our kick-off call, it was clear Allegrone had an appetite for more than was originally scoped. To take on this newly extended work, we took a three-phase, still impactful approach.

After our first conversation, Imarc completed the homepage and work detail template as planned and then jumped into a Brand Audit to decide what priorities we should focus on during the project's next phases. Through the audit, we uncovered areas of improvement and expansion of the Allegrone brand. The improvements resulted in an updated icon library, refreshed typefaces, new navigation, and refreshes of key web pages, including careers, about us, and market detail pages.

As a result, Allegrone received an elevated user experience with an enhanced visual navigation, new modern icons and typefaces, as well as newly designed key webpages.

Allegrone was thrilled with our initial deliverables, but even more will be revealed shortly.

Allegrone's projects are large-scale, historic, and highly visual. These exciting website changes help showcase the power of their work. We are excited to watch people discover their skills in a whole new way.