Imarc

NS1 is the leading provider of Managed DNS, Dedicated DNS and real-time telemetry, allowing customers unparalleled control over their traffic and infrastructure. We created a fully responsive site using the Craft CMS platform that embodies what NS1 stands for: cutting-edge technology, optimal performance and reliability.

  • Strategy
  • Branding
  • Responsive Design
  • Creative
  • User Experience
  • Development
  • Mobile
  • Digital Marketing

Awards

  • W3 (Gold)
  • W3 (Silver)
  • Davey (Gold)
NS1 website sreenshot
"Happy to have a great digital marketing partner in Imarc. They helped us build a fantastic website and create a brilliant brand experience."
Jason Thompson, Former Vice President of Marketing
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Comprehensive Strategy + Planning

To achieve NS1's goal of streamlining the navigation and simplifying user paths, we kicked off the project with a thorough strategy and planning phase to better understand the buyer's journey. We researched heavily by performing a deep-dive analytics review, conducted stakeholder interviews and crafted wireframes.

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Elevated Branding

An innovative company deserves an innovative brand. We enhanced NS1’s colors, logo and overall look-and-feel to position it as a modern leader in the digital space. By creating moodboards, Imarc captured the desired tone and mood of the site: smart, clean, modern and confident.

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Micro Interactions & Animations

Subtle transitions and animations enhance the user experience and provide feedback as users browse the website. We used cutting-edge techniques, including Javascript, SVGs and CSS to allow the page to be animated and engaging, while still optimized for fast loading.

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Craft CMS + Complex Integrations

The website is built on the easy-to-use CMS Craft, so both technical and non-technical staff can maintain and update content. The site also features a variety of complex systems integration including a custom e-commerce solution, Google Analytics and Marketo.

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