Infor
As a global leader in B2B software, Infor partners with over 90,000 organizations to deliver business software that helps companies work smarter. During a hyper growth period, Infor looked to further its success, and position itself as a business solution that disrupts complacency, streamlines business processes, and helps its customers innovate to succeed. To obtain these goals, the team at Infor understood the importance of evaluating their online presence and delivering an overall experience while demonstrating the company’s exceptional products, offerings, software usability, and expertise.
- Strategy
- Responsive Design
- Creative
- User Experience
- Content Strategy
- Development
- Mobile
- Commerce
Award
- Hermes Creative Awards (Gold)
“I’ve worked with Imarc on a couple of website developments projects, prior to working as the CMO at Infor. I chose Imarc to lead the re-design and development of Infor.com, as my first major project in my new role as CMO, because I could trust Imarc to make their deadlines and to push the envelope on design. Not only did they deliver on being on-time and develop a new site that helped to elevate our brand, they helped us to increase our lead acquisition exponentially on our site.”
Driving the Customer Journey through CTAs
Throughout the site, strong call-to-actions are present, encouraging site users to learn more about Infor, its products, services, solutions and success; ultimately delivering an optimized content strategy, driving leads and sales conversions.
A Modern Design
Delivering an impressive first experience for users, the Imarc team worked with Infor to establish a visual design that expanded upon the existing brand, resulting in the brand being presented with a professional and modern look and feel.
Developing a Clear Buyer’s Journey
As a global company, Infor serves content to SMB and Enterprise executives, across 65 industries worldwide. Developing a personalized buyer’s journey was imperative to deliver the right content, at the right time, educating prospects by providing product offerings and related content to encourage users to learn more.