The situation
Precisely, the trusted partner for data integrity, came to Imarc on a mission to build brand awareness across the entire marketplace, inspire confidence in its brand attributes, and differentiate itself from its competitors.
The challenge
To achieve their goals, Precisely asked us to develop a brand awareness campaign concept that their team could apply across their website properties, paid media, social media, campaigns, videos, and more.
The solution
Our response was, "Meant to be!" The full tagline, "Your data is meant to be loved," was designed with flexibility in mind, allowing Precisely’s team to personalize it and take an active role in its rollout. This approach empowered them to champion trust in data, transforming a complex technology story into an accessible, emotionally resonant message for stakeholders.
The visuals integrated Precisely’s signature binary code and color palette and introduced images of real people and hearts to add accessibility and warmth. The campaign felt vibrant and fresh, making a significant impact, especially when scaled for high-visibility marketing elements—like a truck in Vegas for AWS re:Invent 2024 and video work featuring their people and their perspectives on loving data.
The results
Precisely conducts an annual brand awareness survey, and after running this campaign, they increased their unaided awareness by 133% and their aided awareness by 3% from 2023 to 2024!
Everyone wants to love their data, but we run into all kinds of challenges along the way. The Precisely, 'Your Data is Meant to be Loved' campaign was really effective because it broke free of traditional organizational siloes and spoke directly to the data leaders who are on a journey to achieve data integrity – data that is accurate, consistent, and contextual. Precisely understands the unique challenges data leaders face and is uniquely positioned to help organizations on their journey. The Data Love campaign captured that dynamic and resonated with data leaders in a really simple and compelling way.
Kevin RuaneChief Marketing Officer & EVP, Engage, Precisely
The future
This bold, playful campaign set Precisely on a path entirely its own—one as strong as its reputation, which blazes just as bright. So bright in fact, that the work won gold recognition from the Muse Awards!
Almost immediately after the launch of this campaign, we re-engaged with the brand to craft custom themes reflecting their 2024–25 priorities of artificial intelligence (AI) and data modernization. They have been partially rolled out already, but we expect them to keep expanding their use all year long, further solidifying their thought leadership in the data integrity space.
Take an advanced look at our most recent collaboration below. We know there'll be many more exciting results and new projects to share soon!
