The situation
BlueVoyant has the best technology, talent, and telemetry in cybersecurity. Yet the brand was struggling to demonstrate this expertise digitally to its website visitors.
The challenge
By this point, BlueVoyant had gone through a few unsuccessful redesigns and was ready to start over with a new, fresh website – but with a quick turnaround. Enter Imarc!
Jeff Aldorisio, Director, Digital Marketing & OperationsOur previous redesign attempts felt like constant uphill battles, never quite achieving the fresh, innovative presence we envisioned for our website. Imarc made the entire process easier than we could have expected and brought real-world design and technical expertise to the table.
The solution
The Strategy team used our in-depth persona research to suggest a user flow focused on the technical details needed by each persona balanced with their decision-making power to lead toward them requesting a demo with BlueVoyant's sales team.
The site content was restructured to focus on that kind of lead generation, while a custom CSS grid system was employed to make the new website scalable and easy to maintain.
The results
Despite the condensed timeline, Imarc translated BlueVoyant’s new brand into a compliant, conversion-optimized website.
Since the redesigned website launched, conversion and engagement levels have each increased.
July 1-Dec 31, 2023, compared with the previous six months
AldorisioWe were able to see a huge increase YoY in our demo/contact inquiries. From 2021 to 2022, we saw a 20% increase. After we rebuilt the site, we were able to see a 33% increase in inbound requests from 2022 to 2023.
The future
Imarc worked hard to tie together all the feedback we received from BlueVoyant's branding agency into the website. That level of collaboration helped us launch into a long-term relationship rooted in trust.
Today, we continue to work with BlueVoyant on migrating acquired companies to their hosting environment, performing security audits, and continuously improving their SEO. We are proud to be a continued partner that supports their business goals.