The team at Imarc did a great job transforming our initial ideas into creative and fun solutions. I enjoy collaborating with them and appreciate the premium work they produce.Kayleigh Phillips, Sr. Manager, Social Opinion Leaders at Red Bull
Imarc’s creative team brainstormed design concepts for the kits that could be infused with summer vibes. The final design incorporates elements of summer: the cans appear to be floating in a swimming pool, the package is shaped like a beach towel, and palm leaves are featured throughout the design. The color palette reflects the Strawberry Apricot flavor and aligns with Red Bull’s brand.
In addition to supporting the new design, Imarc facilitated the production of the kits with Production Resources in Boston. Imarc worked with Production Resources to define the ideal recipient experience. Imarc and Production Resources collaborated to create sturdy, quality packages that would protect the Red Bull cans, while also managing shipping logistics.
The kits are made from recyclable materials to reflect Red Bull’s dedication to sustainability.