RSA Conference

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RSA Conference helps drive the global information security agenda and provides a 360-degree view of the security industry. Imarc was selected to be RSA Conference’s partner to redesign its website to drive registration, engage users year-round and better promote online content.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Development
  • Mobile


  • Marcom (Honorable Mention)
  • Davey (Silver)
  • W3 (Gold)
  • Communicator (Silver)
RSA Conference website sreenshot
Imarc surpassed our expectations by creating a highly secure site that looks great, that promotes the event and positions us as a thought leader in the industry. The site continues to perform each year, deliver value and support our ever-growing attendee size.
Christina Casey, Senior Website Manager

Strategy & Planning

Imarc helped RSA Conference organize and prioritize the goals for its website through a robust strategy and planning process that included auditing current site content, interviewing stakeholders, conducting competitive benchmarking, analyzing web traffic and SEO and identifying integration points.


Live Usability Testing Sessions

Imarc and RSA Conference conducted live usability testing sessions onsite at RSA Conference 2013 in San Francisco, CA. Sessions were divided into tasked-based analysis via clickable prototype and card sorting exercises.


Responsive Design Techniques

As a conference website, it’s imperative to allow attendees to easily access the site from their smartphone, tablet, or desktop while attending the conference. Responsive design techniques ensure that all site visitors get a complete experience regardless of their device.


Powerful Back-End Functionality

The new website delivers more value to users through improved functionality. Imarc ensured a seamless and intuitive user experience through tight integration with multiple technical systems including registration, commerce and community platforms.

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