SecurityScorecard
SecurityScorecard, the industry leader in security threat assessment; wanted to redesign its site to engage users and did so with clear and concise messaging. Curated content paired with its simple, yet sophisticated design helps to attract prospective customers and guide them through the buyer's journey.
- Strategy
- Branding
- Creative
- Development
Award
- dotCOMM Awards (Platinum)
A Lead-Generating Machine
Strategy and design align to position clear and intuitive call-to-actions throughout the site to self-guide prospects on their own, unique customer journey.
Benefiting from an Integrated Blog
An integrated blog presents high-quality content for SecurityScorecard's prospects, increasing organic search traffic and improving its search ranking.
Clear Brand Recognition
The new site also features a revitalized identity for SecurityScorecard with a redesigned logo and brand colors. The new logo design represents and embraces its company values.
Designing the Corporate Story
The new site builds trust with its customers by putting them in control of their security threats. The content and visuals give a “behind the scenes” peek that enables customers to feel a sense of security and understanding when working with third-party vendors.