The Weather Company

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From crop growth to energy prices to turbulence, the weather has a major impact on how businesses run. The Weather Company, the world's leading provider of weather-driven business solutions, enables businesses to make informed decisions—and take action—in the face of weather. To prepare for its recent IBM acquisition, The Weather Company needed a lightening-fast partner to enhance its website and deliver a modern user experience. Imarc took an agile approach to reshape the brand’s online presence, streamline its content and better position the world-class brand. Because Weather Means Business™.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Development

Rich Photography

Users are greeted with stunning, full-screen photography that immediately captures attention, creates depth and encourages users to further explore the site.


Personalized Experience

The Weather Company works with a variety of industries, from media and energy to insurance and government. Users can choose their industry and receive the content and services most tailored to their space.


Modern Look-and-Feel

Iconography, engaging animations and a clean, vibrant design creates an engaging look-and-feel that positions The Weather Company as a leader in the space.


Social Media Integration

State of the art forecasting tools, satellite photos of Earth and real-time weather insights; who wouldn’t want to follow the Weather Company on social media? We pulled in the company’s Twitter and Facebook feeds to increase engagement and expand social reach.


Full-Site Craft CMS

The website is built on the easy-to-use CMS, Craft, so both technical and non-technical staff can seamlessly maintain and update content.

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