From crop growth to energy prices to turbulence, the weather has a major impact on how businesses run. The Weather Company, the world's leading provider of weather-driven business solutions, enables businesses to make informed decisions—and take action—in the face of weather. To prepare for its recent IBM acquisition, The Weather Company needed a lightening-fast partner to enhance its website and deliver a modern user experience. Imarc took an agile approach to reshape the brand’s online presence, streamline its content and better position the world-class brand. Because Weather Means Business™.