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The Challenge
Founded in 2006, the Center for the Evaluation of Value and Risk in Health (CEVR) analyzes the benefits, risks, and costs of strategies to improve health and health care.
Imarc redesigned the CEVR website to clearly convey who they are and what they do. Instead of being overly technical, the new site is actionable and understandable with a focus on the customer journey. Site visitors can easily find the content they’re looking for and understand how to use the information. Imarc created a sleek and clean design to elevate CEVR’s online presence, promote thought leadership, and position them as leaders in their space with high-quality, credible content.
Although we were a very small account, they gave us the same attention and care as their largest clients.Anna Legassie
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Persona development
User experience
- Sitemaps
- Wireframes
- Responsive design
- Front-end development
Creative
- Visual design
- Art direction
Development
- Content management system