Imarc

Anna Jaques Hospital

View Live Site Anna Jaques Hospital
Anna Jaques Hospital

After several successful years Anna Jaques Hospital was ready to tackle their website and asked  Imarc to redesign the site that was originally designed in 2013. The goal of this redesign was to modernize the look and feel of the site and improve the overall patient experience.

 

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Content Strategy
  • Development
  • Video
  • Photography
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“Imarc is strategic, creative, thoughtful and has a make-it-happen attitude that made working with the team absolutely delightful! Imarc made a real effort to understand Anna Jaques and our industry, and the experience we wanted to create for visitors coming to the site.”
Danielle Perry, Vice President, Marketing and Community Relations
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User Centric Navigation

When redesigning the site navigation, Imarc took a user centric approach, creating an intuitive user experience. The main navigation is organized in clear categories with drop down menus featuring interior pages and call-to-actions for patients. In addition, the homepage hero offers helpful quick links to popular tools and pages.

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Spotlight on Classes & Support Groups

It was crucial that classes and support groups be made easy to find. The homepage offers a direct link to the Classes and Support Groups page in the Quick Links, as well as featured upcoming events. The full listing of classes and support groups offers hover descriptions to quickly identify which class or group is best

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Advanced Find A Doctor Filtering

Choosing a new doctor and be a frustrating and tedious process, but the new AJH site was designed to remedy that. The Find A Doctor filtering tool is placed within the drop-down navigation as well as a dedicated page.

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Content Migration to a Brand New CMS

The Anna Jaques website contains an immense amount of content that was programmatically-added to the Craft CMS platform. With the transition to Craft, non-technical staff can easily update and style content.

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Pediatrics Video

Imarc produced a video that helps children and their caretakers prepare for pediatric surgery by delivering a preview of what the day of surgery will be like from a child’s perspective.

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