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The Challenge
Anna Jaques Hospital was keen on modernizing the look and feel of their website and, even more crucially, improving the overall patient experience. By taking a user-centric approach the main navigation is organized in clear categories with dropdown menus featuring interior pages and calls-to-action for patients. In addition, the homepage hero offers helpful links to useful new features like the Classes and Support Groups page and The Find-a-Doctor filtering tool.
Imarc is strategic, creative, thoughtful and has a make-it-happen attitude that made working with the team absolutely delightful! Imarc made a real effort to understand Anna Jaques and our industry, and the experience we wanted to create for visitors coming to the site.Danielle Perry, Vice President, Marketing and Community Relations
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Project planning
- Persona development
- User journeys
User experience
- Sitemaps
- Wireframes
- Responsive design
- Front-end development
Creative
- Visual design
- Art direction