The Challenge
Anna Jaques Hospital was keen on modernizing the look and feel of their website and, even more crucially, improving the overall patient experience. By taking a user-centric approach the main navigation is organized in clear categories with dropdown menus featuring interior pages and calls-to-action for patients. In addition, the homepage hero offers helpful links to useful new features like the Classes and Support Groups page and The Find-a-Doctor filtering tool.
Imarc is strategic, creative, thoughtful and has a make-it-happen attitude that made working with the team absolutely delightful! Imarc made a real effort to understand Anna Jaques and our industry, and the experience we wanted to create for visitors coming to the site.Danielle Perry, Vice President, Marketing and Community Relations