The situation
During the height of the pandemic child care and early education centers across the country had to close their doors. Leading the charge to bring world-class education from the classroom to the living room was our long-term client, Bright Horizons.
The challenge
Imarc was asked to help Bright Horizons create a vibrant online learning destination that would allow them to continue providing education and support to the 200,000 parents and children who are part of the Bright Horizons family.
The solution
The Imarc team worked as an extension of the Bright Horizons team, ensuring that the design and user experience fulfilled the needs of their customers. The group was collaborative, nimble, and quick in the design and development of the new Craft website.
The website provided a wide range of activities that followed the major learning areas children would experience in a child care center, such as STEM, art, cooking, and more. The administrative team regularly uploaded new activities such as videos to keep children and families engaged. Activities were broken out by age group to make the experience easy for parents to navigate.
Craft has proven to be a user friendly CMS, providing our team with flexible solutions while maintaining impactful digital experiences. The UI enables beginners and experts alike to create, modify, and design web content with ease. We have thoroughly enjoyed using this tool.Jack Paster, Manager, Digital Marketing
The results
The website launched in record time in April 2020 and was utilized through March 2023. During this time it earned substantial engagement.
Working with the Imarc team on Bright Horizons World At Home has been a fantastic partnership and we know that the outcome is a wonderful site that is making a difference in the lives of our families as they juggle working at home with homeschooling, possible financial pressures, and general uncertainty.Catherine Van Evans, Vice President, Digital & Marketing Services
The future
This learning resource was only designed to support families during an unprecedented time and has since been sunset, but Imarc’s work with this educational industry leader is ongoing.
As their Agency of Record, Imarc has also assisted Bright Horizons with other projects like their Bright Horizons College Coach website redesign and we are currently optimizing their lead flow for potential families that want child care at one of the over 1,000 worldwide Bright Horizons centers.