Anvil International

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For more than 150 years, Anvil International has worked diligently to build a strong, vibrant tradition of making connections — from pipe to pipe and people to people. When it was time for a website redesign, Anvil sought out to deliver a better customer experience for its distributors and align its product catalog to the digital age, delivering robust resources and information for its online visitors.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience


  • dotCOMM Awards (Gold)
Anvil International website sreenshot
“Working with Imarc has been such a pleasure and we couldn’t be happier with the results. Imarc has made the best CMS tool ever… not to mention the work and undertaking to transform a static catalog to a digital, interactive version with an incredible search. It's exactly what we needed, a robust tool that fits the need of our customers. Thank you sincerely for the custom application, website and continued support!”

Arlene Santa Fe, Former Marketing Coordinator

A Seamless User Experience

Anvil's navigation was strategically designed to simplify the site to help users quickly and easily find relevant information for its thousands of products.


Elevating the Brand Presence

The redesigned site features a more modern look and feel. Imarc refreshed the website design by using moodboards to deliver more visual product content to its distributors, customers and prospects.


Reimagining Internal Processes

The new site integrates across third-party tools, including the Submittal Manager to deliver even more value to visitors. The integration enables customers to configure products, improving internal efficiency and supporting the sales process.


Enhanced Search Functionality

To improve the UX, the product search experience was vital to the redesign. An extensive and intuitive site search optimizes how users find Anvil products, product information, and resources, resulting in a 47% improvement in usability.

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