A Nielsen Norman Group award-winning internal platform for crewmembers
JetBlue Airlines
Enterprise
The Results
JetBlue's new, fully responsive, user-centric, Nielsen Norman Group award-winning intranet is accessible via laptop or smartphone even at 35,000 feet. Crewmembers can search it by letter, name, workgroup, or even save the ones they use most often. They can also show their love for a story or article by hitting the “That’s Fly” button.
25,000
active users
91,746
lifetime “Let’s Fly” clicks
41,536
total crewmember bookmarks
376,878
total saved tools
50,000
daily interactions
As JetBlue grew, it outgrew its intranet, HelloJetBlue. It had become outdated. It stopped representing the brand, became difficult to navigate, and lacked the fun personality and thoughtful personalization the airline prides itself on. Simply put, it wasn't JetBlue.
How Imarc partnered
The challenge
Imarc’s mission was to create a new HelloJetBlue that would get users excited to engage deeply.
The solution
Imarc worked with the airline to create a social intranet that provides Crewmembers with easy access to tools, resources, and information while encouraging collaboration and communication.
Imarc created the intranet using user libraries to deliver a custom, robust system that fits their exact needs. Scaled to support millions of hits daily, HelloJetBlue integrates with JetBlue’s SAML-based SSO system. AJAX loading delivers supercharged site speed, and a flexible CMS provides increased administrative efficiency.
The future
With a more efficient system in place, JetBlue now has a connected and empowered digital workspace that embodies its brand, stimulates its culture, and drives (or should we say, flies) its business. Today, we continue our relationship as we update and enhance the HelloJetBlue experience for all crewmembers.
