Our new website is delivering more traffic and better candidates. Following launch, we saw website traffic and job applications approximately double. We could not be happier with the work that Imarc did, and the numbers show it.Chris Wilcock, Senior Marketing Analyst
Developing the strategic plan
Imarc kicked off the project with strategy and discovery. The Imarc team worked with Beacon Hill to identify the optimal functionality, content, and user journeys for the site. Extensive upfront discovery allowed the team to establish goals and create a plan tailored to Beacon Hill’s needs. In particular, Imarc built wireframes of key pages, facilitated stakeholder interviews, and defined the job seeker workflow.