Imarc

Enlighten Opex

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Enlighten Operational Excellence (Enlighten Opex) provides cutting edge software and consulting services to its clients in the insurance, bank, and business process outsourcing (BPO) industries. Their platform measures and improves operational performance, as it focuses on the business potential, rather than the historical data of its offerings. After gaining traction in Australia, Enlighten Opex turned its sights to the U.S. Market in 2013. Enlighten Opex partnered with Imarc to redesign its website to highlight their global success and visually depict the company’s story.

We designed a responsive site with an innovative and modern feel, integrated with their key business systems to increase internal efficiency and to closely monitor success. The new site offers a streamlined prospect experience featuring relevant content that nurtures the buyer’s journey.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Development
Enlighten Opex website sreenshot
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Enhance Product Pages

The product pages highlight product features and visually depicts its results, providing users with an engaging experience. The use of interactive pages allows potential customers to immerse themselves in the tools and provide pertinent information per industry. These carefully crafted pages educate and inform users as they move through the consideration stage of the buyer’s journey.

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Full-Site Cross Linking CMS

The Enlighten Opex site is built on the Craft CMS platform. Craft allows for full-site CMS control and incorporates an effective cross-linking strategy. The front end of the site is built to respond to a variety of possible inputs by a user, allowing for specific content to be featured where appropriate. Cross-linking content paired with strong calls-to-action empower users to easily access relatable content across the site.

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Custom Content Localization

Due to its global success, Enlighten Opex offers various services on a per-region basis. The site offers three regionalized versions; Americas, Asia Pacific, and Europe. The Craft user interface allows for locales to easily be created, organized, and updated completely through the CMS with minimal code expertise.

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