The Challenge
A secret manufacturing project, simply code-named "Shadow," was about to spin off from a large parent. The company needed everything to hit the ground running and announce itself to the world, including, first and foremost, a name.
Our Approach
To create a brand identity for a company that was originally an R&D project required lots of in-depth conversations and iterations. Evolve was instrumental in describing the business, the overall direction, and objectives that were needed to research more, dig in, and create the brand identity.
Setting the tone
Evolve's key stakeholders shared as much as they could about their technology and its potential impact on the manufacturing space. Then they went through several branding and persona exercises to determine just the right mood and tone for the brand.
Persona development
Through carefully developed personas, Evolve was able to put forth a value proposition that resonates well with its investors.
The name Evolve stuck as the company was poised on the next step in the history of manufacturing. Stakeholders chose between frontrunner names by way of mood boards and rough logo sketches in order to visualize how the branding system might look in the wild.
A fresh brand
Created from nothing, Evolve's branding was built from the ground up starting with the company's name and logo. From there, the brand was extended to the website design, isometric video illustrations, and PowerPoint templates. A digital style guide helped insure that the new brand was being faithfully executed into the future.
An evolving CMS
Once the brand was firmly in place, Imarc created a flexible Craft CMS website that allows Evolve to grow and experiment as they became more established. Because Evolve offers such a revolutionary technology, it was important that the technology be showcased on the website, driving people to contact the Evolve team for more information.
Our Shared Vision
It was crucial to get a firm grasp of the history behind the project in order to help transform what was an idea into a full-blown company. By starting with tightly-focussed group sessions upfront, Evolve and Imarc could develop a firm basis on which to push the limits of the brand experience.
STATEMENT OF WORK INCLUDED
Strategy & research
- Persona development
User experience
- Sitemaps
- Wireframes
- Responsive design
- Front-end development
Creative
- Branding
- Naming
- Logo development
- Visual design
- Art direction
- Messaging & brand persona
- Illustration
Development
- Content management system