Building a Brand + Cultivating Trust
Industry Case Study: Legal Websites
Law firms require custom solutions to nurture client relationships, build new ones and establish trust.
Over 30% legal searches begin online and an effective website helps law firms to attract new clients by
providing valuable content that educates users and showcases the firm’s expertise.
Check out our case studies to learn how we helped 3 very different firms be more successful.
Sugarman & Sugarman
Forward-looking Design + Client Experiences
For over 50 years, Sugarman & Sugarman has been Boston’s leader in Personal Injury Law. Imarc collaborated with
the firm to redesign and develop the next generation of legal websites. The new site is optimized
for SEO, humanizes the brand and helps to connect on a more personal level with current and
The blog serves as a natural extension of the site
to deliver valuable content to users throughout the site and improve its SEO ranking;
The use of photography coupled with visual design were crucial to humanize
demonstrate its attorney’s commitment and to enhance the character and trust of the firm to
The new Craft CMS allows staff to easily and efficiently manage, edit and
content which also helps improve it’s SEO;
Clear and intuitive navigation highlights practice areas and the firm’s
commitment to its clients.
Robust Functionality + Long-lasting Results
Nearly 3 years after redesign, the site is still performing incredibly well.
3x increase in Alexa
98% increase in
557% increase in
International law firm Wilson Elser updated their brand and needed a new website to complete the
experience. Imarc collaborated with Wilson Elser's branding agency to develop a powerful, flexible
site that fully expresses their identity.
Robust search functionality
for users to easily navigate Wilson Elser’s 800 attorney profiles, access important content
and get in touch with the firm;
Portfolio Feature that allows users to select and export key content
from the website to create an online dossier– a valuable resource for both clients and
Wilson Elser staff;
News & Insights section,
allowing Wilson Elser staff to easily post the latest publications, news briefs, attorney
articles and more;
Easy-to-use CMS SiteManager,
which enables staff to easily manage, publish, update content, images and embed videos.
Modern Design + Streamlined Approach
In 2016, the site has had tremendous success:
2 industry awards
12% increase in
139%more traffic to the
news & resources page
53% more traffic to
8% increase in organic
Morrison Mahoney LLP is one of the leading trial, litigation and business service firms in the
Northeast. Morrison Mahoney asked Imarc to redesign and develop its website to create an interactive
and intuitive web presence that complements its impressive reputation. The result is an engaging,
responsive website, with a modern and refreshed look and feel.
Responsive design techniques,
ensuring a seamless experience across all devices;
Robust profile pages for attorneys
for users to browse attorney’s practice areas, accomplishments, admissions, degrees and
Interactive locations map
to promote the firm’s 12 locations;
Streamlined, intuitive navigation
to browse practice areas and attorneys;
to highlight expertise.
Through its collaborated approach, use of best practices and industry expertise, Imarc crafted
award-winning, engaging and powerful websites for Wilson Elser and Morrison Mahoney that have
provided nearly 4 years of ROI.