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PlumChoice is well known as a leading technical support company that delivers white-labeled customer service and support for its clients. Imarc partnered with the company to create a custom website for its newest product, ConnectedHome Expert.

  • Strategy
  • Creative
  • User Experience
  • Content Strategy

User-Centric Experience

Each service page delivers a personalized experience to offer the best recommendations for every users' unique needs.



As an emerging brand, it can be difficult to identify and craft a brand identity, so Imarc explored the color palette, typography, iconography and designed the overall visual look and feel of the site. By creating moodboards, Imarc captured the desired tone and mood of the site: welcoming, friendly, bold and simple.


Comprehensive Strategy & Planning

Imarc and PlumChoice had a comprehensive strategy and planning phase to clearly define the new services, key differentiators, target audiences and goals of the site. Imarc created key wireframes, focusing on lead generation and mobile optimization.

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