Imarc

Press Ganey

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Press Ganey, a leader in healthcare performance and analytics, came to Imarc to transform its online presence; Imarc redesigned the website, placing a strong focus on delivering an excellent user experience, supporting the company’s content marketing and showcasing its thought leadership. Imarc partnered with Blackfin Media who developed the site using responsive design techniques and optimized the site for search.

 

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Content Strategy
  • Development
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Refreshed Look-and-Feel

While Press Ganey had established a strong brand and market share, the company was still focused on enhancing its brand reputation. The new site features an elevated visual design, an improved user experience and a more intuitive content architecture.

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Robust Resources

To capture Press Ganey's thought leadership around the patient experience, the site now integrates the company's (300+) resources in a more intuitive manner so users can seamlessly explore case studies, whitepapers, webinars and more.

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Responsive Design

The site features responsive design techniques, ensuring an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor.

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Promoting Events

The redesigned events page includes the latest information pertinent to upcoming educational events, to position the company as the leader in the space.

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