Sugarman & Sugarman

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For over 50 years, Sugarman & Sugarman has been Boston's leader in Personal Injury Law. Imarc collaborated with the firm to redesign and develop its latest site which is optimized for SEO and helps to connect on a more personal level with current and prospective clients.

  • Strategy
  • Responsive Design
  • Creative
  • User Experience
  • Development
  • Hosting


  • dotCOMM (Gold)
  • W3 (Silver)
  • Muse Creative Awards (Rose Gold)
Sugarman & Sugarman website sreenshot
Working with Imarc we could not have imagined a better experience and end result. In the legal field, it's important to set yourself apart; Imarc delivered exactly that, the new site goes above and beyond when it comes to the design and story, all while humanizing the brand. We are ecstatic with the work of the Imarc team and the results of the redesigned website.
David McCormack, Partner

A Story-Telling Structure

Clear and intuitive navigation ​highlights key practice areas and the firm’s commitment to its clients. By restructuring the site structure, Sugarman & Sugarman is able to present the success of its clients in short, precise experience pages.


Seamless Blog Integration

The blog serves as a natural extension of the site to deliver valuable content to users throughout while improving search discoverability in an ever-competitive environment.


Easy to Author CMS

The new Craft CMS allows staff to easily and efficiently manage, edit and update site content frequently which also helps improve the site’s SEO.


Next Gen Photography

Imarc used photography coupled with visual design to humanize the firm, demonstrate the attorney’s commitment to success and to build trust with its clients

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