SUGARMAN Website Redesign

Embracing a change in legal

Imarc collaborated with SUGARMAN to redesign and develop its latest website, optimizing it for SEO and helping it to connect on a more personal level with current and prospective clients.

Strategy & Planning

A firm with focus on you

In an effort to distinguish themselves from other firms, as well as to focus on helping clients during what may be a difficult time for them, the website focuses on being the there for "you." With the use of pages such as "How we Can Help" and "Your Team," the website speaks to prospective clients in a personable, human manner.

User Experience

Best in class client stories

SUGARMAN's new website took on a "story-telling structure." Clear and intuitive navigation ​highlights key practice areas and the firm’s commitment to its clients. By restructuring the website, SUGARMAN is able to present the success of its clients in short, precise experience pages.


A genuine team

By embracing a visual design outside of the legal norm, using photography that represented the humanity of the firm, and adopting copy with a genuine, caring tone, the website represents a personable and approachable team. This allowed SUGARMAN to set themselves apart in the crowded personal injury space.


A seamless blog integration

SUGARMAN's blog serves as a natural extension of the website to deliver valuable content to people, while improving search engine optimization in an ever-competitive environment. During the development process, it was imperative to import that all past blogs, while mapping their tags to practice areas and author.

We could not have imagined a better experience and end result. In the legal field, it's important to set yourself apart. Imarc delivered exactly that. The design of the new website and the story it tells go above and beyond, all while humanizing the brand. We are ecstatic with the work of the Imarc team and the results of the redesigned website. David McCormack, Partner


  • Strategy & Research
  • Stakeholder Interviews
  • Research
  • Experience Strategy
  • Persona Development
  • User Experience
  • Sitemaps
  • Wireframes
  • Responsive Design
  • Front-end Development
  • Creative
  • Style Guides
  • Visual Design
  • Art Direction
  • Development
  • Content Management System
  • Ongoing Support & Maintenance
  • Custom Craft CMS
  • Digital Marketing
  • ​Search Engine Optimization
  • Content Strategy
  • Website Optimization