The Challenge
For over 50 years, SUGARMAN has been Boston's leader in personal injury law. As a law firm in the digital age, it was time to set themselves a part from other law firms. SUGARMAN understood the importance of creating a digital presence that presented personable, trustworthy lawyers.
Embracing a change in legal
Imarc collaborated with SUGARMAN to redesign and develop its latest website, optimizing it for SEO and helping it to connect on a more personal level with current and prospective clients.
A firm with focus on you
In an effort to distinguish themselves from other firms, as well as to focus on helping clients during what may be a difficult time for them, the website focuses on being the there for "you." With the use of pages such as "How we Can Help" and "Your Team," the website speaks to prospective clients in a personable, human manner.
Best in class client stories
SUGARMAN's new website took on a "story-telling structure." Clear and intuitive navigation highlights key practice areas and the firm’s commitment to its clients. By restructuring the website, SUGARMAN is able to present the success of its clients in short, precise experience pages.
A genuine team
By embracing a visual design outside of the legal norm, using photography that represented the humanity of the firm, and adopting copy with a genuine, caring tone, the website represents a personable and approachable team. This allowed SUGARMAN to set themselves apart in the crowded personal injury space.
A seamless blog integration
SUGARMAN's blog serves as a natural extension of the website to deliver valuable content to people, while improving search engine optimization in an ever-competitive environment. During the development process, it was imperative to import that all past blogs, while mapping their tags to practice areas and author.
We could not have imagined a better experience and end result. In the legal field, it's important to set yourself apart. Imarc delivered exactly that. The design of the new website and the story it tells go above and beyond, all while humanizing the brand. We are ecstatic with the work of the Imarc team and the results of the redesigned website.David McCormack, Partner
STATEMENT OF WORK INCLUDED
Strategy & Research
- Stakeholder Interviews
- Research
- Experience Strategy
- Persona Development
User Experience
- Sitemaps
- Wireframes
- Responsive Design
- Front-end Development
Creative
- Style Guides
- Visual Design
- Art Direction
Development
- Content Management System
- Ongoing Support & Maintenance
- Custom Craft CMS
Digital Marketing
- Search Engine Optimization
- Content Strategy
- Website Optimization