Imarc updated the visual design of the site to differentiate it from the medical side of the business and include more imagery that would appeal to the adult-use audience’s desire to use marijuana as a means to enhance their daily lives.
In order to serve both customers, all site visitors are met with an age verification screen, which asks them to select either medical or adult-use in order to route them to the relevant content.
Imarc’s engineers developed on the existing HubSpot CMS, creating templates for site pages using HubSpot’s flexible columns and reusable custom modules throughout the site for more fluid and adaptable page designs and layouts.
To support Sweet Dirt’s ongoing marketing, Imarc writes fresh blog articles, using a set of targeted keywords. Meta tags and page descriptions were also included in the redesign process to ensure a strong SEO presence.
Since 2018, Sweet Dirt has collaborated with Imarc on the inception and its brand and ongoing evolution of its web presence. As the company continues to expand its footprint, Imarc will continue to go along for the ride as a trusted partner.
