A sweet escape
Known as vacationland, Maine attracts visitors from across the country with its beautiful scenery and rich maritime history. During their trip, many vacationers will stop at Sweet Dirt’s retail location, as evidenced by the many out-of-state license plates in the parking lot.
To attract a larger audience that is searching for local cannabis retailers, Sweet Dirt worked with Imarc to bolster their SEO and align site content with the target audience.
Imarc put together a comprehensive content marketing calendar that outlines where and when to post upcoming content types. The calendar will help Sweet Dirt’s team organize content to align with strategic goals and identify topics that resonate with the target audience. Through this content calendar along with blog post optimized for SEO, Imarc will continue to hone in on the needs of Sweet Dirt’s target audience.
Imarc applied customized solutions to Sweet Dirt’s online landscape to increase traffic and outmaneuver competitors.
The team at Imarc provides ongoing support for our growing business by driving many SEO and content tactics. They are forward thinkers and have helped us on key platforms including Google My Business and Google Local Pack, which have been crucial in driving people to our website and retail locations. The content calendar they've produced was not only creative but content topics are driven by industry data and research. Their monthly analytics and optimization tactics have helped us shape and measure our success. We look forward to continuing this partnership and all the great things we’ll do together in the future!Jim Henry, CEO of Sweet Dirt
