Imarc

Syniti Website Redesign


Strategy and Planning

Establishing goals

Imarc kicked off the project by reviewing Syniti’s digital environment and website performance to identify functional requirements and opportunities. From there, Imarc put together a plan to define the new site’s architecture, identify critical areas in the user journey, and create a frictionless experience.


User Experience

An intuitive navigation

Imarc focused on responsiveness and compliance while building an intuitive interface that promotes a positive and engaging user experience. Imarc created wireframes to represent the functionality of key pages and ensure that the solutions were aligned with Syniti’s business goals. The end result is a polished, easy-to-use site that is accessible and intuitive for a variety of users.


Creative

Dynamic animations

As Syniti was updating its brand, Imarc’s creative team worked with stakeholders to make adjustments and build new brand themes. Imarc’s designers created dynamic animations to make the site come alive and stand out from competitors. Custom, animated icons were applied to the homepage to give the site a unique look and feel. Imarc wrote content for the site to reflect the new brand tone and simplify the messaging to speak to all types of users.


Development

Building the site

Imarc’s developers built unique templates that allow Syniti’s team to make seamless updates and organize content. In addition to building content management tools, Imarc trained Syniti’s team on how to use the tools to support future website initiatives and revisions.

Our Shared Vision

Imarc enjoyed collaborating with Syniti to deliver a modern website that supports Syniti’s diverse target audience and positions Syniti as a leading data management provider. Imarc is excited to work with Syniti in the future as they experience continued success.

STATEMENT OF WORK INCLUDED

  • Strategy & Research
  • Stakeholder Interviews
  • Research
  • Analytics
  • Experience Strategy
  • User Journeys
  • User Experience
  • Sitemaps
  • Wireframes
  • Responsive Design
  • UI Kits and Pattern Libraries
  • UX Writing
  • Content Strategy
  • Interaction Design
  • Front-end Development
  • Creative
  • Style Guides
  • Visual Design
  • Art Direction
  • Copywriting
  • Illustration
  • Development
  • Content Management System
  • Complex Integration
  • Hosting & Monitoring
  • Ongoing Support & Maintenance
  • Digital Marketing
  • ​Search Engine Optimization
  • Website Optimization