The situation
For over 20 years, Syniti has provided its customers with rich data management tools that accelerate business growth and diminish risk. To further their goals, Syniti partnered with Imarc for a website redesign project centered on conversion.
The challenge
Syniti needed a branded, administrator-friendly website that would incentivize more users to choose them as their enterprise data solution provider.
The solution
Imarc reviewed Syniti’s digital environment and website performance to identify functional requirements and opportunities. From there, our team put together a plan to define the new site’s architecture, identify critical areas in the user journey, and create a frictionless experience. To do this, we focused heavily on:
Imarc used Syniti's updated brand themes to push all of those elements further. With user-centric design principles in mind, our designers created dynamic animations to make the site come alive and stand out from competitors as well as homepage icons that were custom and animated to give the site a unique look and feel.
Then Imarc supported the visuals by writing content including strong calls-to-action (CTAs) for the site to reflect the new brand tone and simplify the messaging to speak to all types of users.
When it came to actually building the site, the major thing Syniti needed was a site that they could organize and make seamless updates to themselves, so Imarc’s developers built unique templates that delivered.
The results
The increases in sessions per user, pages/session, and average session duration indicate improved user engagement and content quality while the decrease in bounce rate suggests that visitors now find the website more appealing and are more likely to stay and explore.
These trends tell a story of a healthy website that is moving in the right direction and will lead to increased user satisfaction as well as higher conversion rates in the future.
The future
Now that Syniti has a website that successfully speaks to its diverse target audience and positions them as a leading data management provider, we know that any other project they take on will be successful.
STATEMENT OF WORK INCLUDED
Strategy & research
- Stakeholder interviews
- Research
- Analytics
- Experience strategy
- User journeys
User experience
- Sitemaps
- Wireframes
- Responsive design
- UI kits & pattern libraries
- UX writing
- Content strategy
- Interaction design
- Front-end development
Creative
- Style guides
- Visual design
- Art direction
- Copywriting
- Illustration
Development
- Content management system
- Complex integration
- Hosting & monitoring
- Ongoing support & maintenance
Digital marketing
- Search engine optimization
- Website optimization