The Project
While WestView’s approach to investing is unique, they tend to get lumped in with many of the other private equity firms out there. According to WestView, there are 50 times more firms now than there were when WestView was founded in 2004. They looked to Imarc to refresh their website to stand out in the crowd.
Developing a Plan for Success
Imarc’s strategy team conducted interviews with key executives to gain a deep understanding of the firm's philosophy. They dug into WestView’s key audiences to better understand what they are looking for in a private equity partner, and conducted a competitive analysis to grasp what competitors are saying. This helped identify opportunities to differentiate their communications.
We interviewed a number of agencies to help us with our long overdue website refresh. With Imarc, we ended up with what felt to us like a complete brand and messaging refresh. It was driven by Imarc really listening to us, how we go to market, who our audience is, and more. Great outcome across the board.Matt Carroll, General Partner
A Delightful User Experience
The site is designed to give the impression that while WestView Capital strives to be helpful, it’s not intrusive. They are an experienced team who reliably manage growth for their clients. A major objective of the new website was to design and deliver an intuitive and powerful experience. The portfolio listing page combines filters and a familiar card layout to help prospective partners browse the entire WestView Capital portfolio with ease.
A Modern Look for a Timeless Brand
Imarc’s creative team redesigned WestView’s website while honoring their current branding. The website included an expanded color palette, new imagery treatments, and fresh typography. The final design elevated WestView’s look and feel by adding modern touches while maintaining a timeless and easy to use experience. This elevated design will also be carried through to their marketing collateral.
Performance Upgrades
The front-end and back-end development teams built an incredibly fast site that meets or exceeds all current accessibility requirements, and is easy for the client to manage using the Craft CMS.
Our Shared Vision
Imarc looks forward to supporting WestView in its future endeavors, and witnessing how its new, modernized website will continue to position the firm as a strong private equity partner.
STATEMENT OF WORK INCLUDED
Strategy & research
- Research
- Project planning
- Analytics
User experience
- Sitemaps
- Wireframes
- Responsive design
Creative
- Style guides
- Visual design