Imarc helped RSA Conference organize and prioritize the goals for the website through a robust strategy and planning process that included auditing site content, interviewing stakeholders, conducting competitive benchmarking, analyzing web traffic, and SEO and identifying integration points.
The website delivers more value to users through improved functionality. Imarc ensured a seamless and intuitive user experience through tight integration with multiple technical systems including registration, commerce and community platforms.
Imarc surpassed our expectations by creating a highly secure site that looks great, that promotes the event and positions us as a thought leader in the industry. The site continues to perform each year, deliver value and support our ever-growing attendee size.Christina Casey, Senior Website Manager