Imarc

RSA Conference

Ashley Romagnoli, Digital Marketing Manager
Posted on Jun 1, 2013

RSA Conference helps drive the global information security agenda and provides a 360-degree view of the security industry. Imarc was selected to be RSA Conference’s partner to redesign its website to drive registration, engage users year-round and better promote online content.

The Project

Imarc helped RSA Conference organize and prioritize the goals for the website through a robust strategy and planning process that included auditing site content, interviewing stakeholders, conducting competitive benchmarking, analyzing web traffic, and SEO and identifying integration points.

The website delivers more value to users through improved functionality. Imarc ensured a seamless and intuitive user experience through tight integration with multiple technical systems including registration, commerce and community platforms.

Imarc surpassed our expectations by creating a highly secure site that looks great, that promotes the event and positions us as a thought leader in the industry. The site continues to perform each year, deliver value and support our ever-growing attendee size. Christina Casey, Senior Website Manager