Marriott International
Digital solutions built for engineers, distributors, and long-term growth.
Client Success
ASC Engineered Solutions and Imarc work together to guarantee brand alignment on the website, build innovative tools (Submittal Manager, Seis Brace® Fire Protection Seismic Design Tool, and the VEP Product Selector), and promote the business.
Key outcomes
- New brand assets and designs
- Updated product categories and search filters
- Craft CMS
- Revised site navigation
- Improved HTML for the global template
- Three client-focused web tools
Our Approach
Imarc has supported different eras of the ASC Engineered Solutions brand through web development, creative, and paid media. We are proactive partners who ensure that the website and other digital marketing efforts perform optimally.
How we've partnered
Imarc redesigns the Anvil International website.
After Anvil completes their merger with Smith-Cooper and rebrands as ASC Engineered Solutions, the combined company asks Imarc to bring it to life online.
Building on the redesign's success, Imarc takes on ASC Engineered Solutions' paid media.
ASC Engineered Solutions launches their Imarc-developed VEP Product Selector.
Imarc continues to manage ASC Engineered Solutions' website, paid media, and other digital marketing activities under a retainer.
Partnership at Work
Website redesign
years of history
After the merger of Anvil and Smith-Cooper International, ASC Engineered Solutions turned to Imarc to consolidate five separate websites into a single, unified branded corporate site. Imarc navigated the massive project by creating a highly customizable and user-friendly Craft CMS backend that allowed for efficient content management across the newly formed company. The launch successfully established a clear digital home for the new brand, resulting in increased web traffic and a streamlined experience for customers across their global divisions.
Key highlights
- Consolidated five disparate websites into one unified brand experience.
- Developed a highly customizable backend using the Craft CMS.
- Migrated extensive legacy content onto a modern architecture.
- Launched a new corporate identity following a major industry merger.
As ASC Engineered Solutions has evolved, so has our partnership. We've helped transform the company's digital presence into a strategic business asset. By combining technical expertise, creative thinking, and a deep understanding of ASC's goals, we've built solutions that make life easier for their customers while positioning the brand for continued growth.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
