Marriott International
Keeping members informed and confident about their financial decisions
Client Success
Since 1926, Metro Credit Union has been member-owned and committed to helping its members feel informed and confident about their financial decisions. Imarc's relationship with this brand began in 2019 when they began searching for a website partner to strengthen their online presence and brand.
From there, we've been able to assist them with paid media campaigns, competitive research, tool integrations, website optimizations, and more.
Key outcomes
- A full website redesign, created with members and products in mind
- Audit inclusive of 13 primary competitors
- Content Audit focused on ten pages with opportunities and recommendations
- Craft CMS calendar integration
- Paid media management with YoY wins
Our Approach
There is very rarely a day when Imarc is not in touch with Metro Credit Union's team. Working intimately with their leaders, we promote what matters most to them with every tool on our belt. Whether it's a timely campaign to earn members after a competitor makes a sudden move, or a website update, Imarc is on it.
How Imarc partnered
How we've partnered
Imarc completely redesigns Metro Credit Union's website, giving them a modern look and feel that represents its expertise and comprehensive offerings.
Imarc took over Metro Credit Union's paid media work.
Metro Credit Union requests a Content Audit to better serve their members. Imarc delivers opportunities and recommendations for the future.
Imarc researches 13 competitors and shares findings in a Competitor Audit to help propel Metro Credit Union past others.
Imarc integrates a Craft CMS calendar plugin, so Metro Credit Union can more easily promote and drive registrations for their finance-focused educational seminars and events.
Imarc continues to maintain and optimize Metro Credit Union's website and run their performance marketing.
Partnership at Work
Website Redesign
Honorable Mention at the dotCOMM Awards
As a long-term partner of Metro Credit Union, Imarc has delivered continuous value through strategic redesigns and technical enhancements. Most recently, Imarc performed a comprehensive competitor audit to shape Metro’s 2024 content strategy and integrated a custom Craft CMS calendar plugin. This new calendar experience optimized the registration flow for educational seminars, leading to a significant increase in page traffic and a dramatic rise in conversion rates for event sign-ups.
Key highlights
- Executed a full website redesign and ongoing strategic maintenance.
- Conducted a SWOT-based competitor audit to guide content strategy.
- Integrated a custom Craft CMS calendar plugin to drive event ROI.
- Achieved a significant increase in registration button click rates.
A strategic competitor audit
competitors reviewed
As part of its long-term partnership with Metro Credit Union, Imarc performed a comprehensive competitive audit of 13 primary competitors across three key markets: Brand/Deposits, Mortgages, and Student Loans. Imarc analyzed brand voice, messaging, and color themes, providing a detailed SWOT analysis that identified gaps and target areas for growth. These data-driven insights directly shaped MetroCU’s 2024 digital content strategy, helping them maintain a competitive edge in the Massachusetts market.
Key highlights
- Audited 13 primary competitors across three specialized financial markets.
- Provided a detailed SWOT analysis to identify marketing gaps and opportunities.
- Conducted color and brand voice analysis to refine MetroCU’s positioning.
- Leveraged findings to shape the credit union's 2024 digital content strategy.
Integrating a Craft CMS calendar plugin
increase in page traffic since launch
To help Metro Credit Union better manage its educational seminars and community events, Imarc integrated a custom calendar plugin into their Craft CMS. The solution replaced a clunky, third-party system with a seamless, on-brand experience that made it easier for members to find and register for events. This technical enhancement directly contributed to a significant increase in event engagement and simplified the administration process for Metro’s internal marketing team.
Key highlights
- Replaced third-party tools with a custom-integrated Craft CMS calendar.
- Optimized the event discovery and registration flow for members.
- Dramatically increased registration button click-through rates.
- Simplified internal administrative workflows for event management.
Metro Credit Union's success has never been driven by a single initiative. It has been built through years of thoughtful collaboration, continuous optimization, and a shared commitment to serving its members. Imarc has become a trusted extension of Metro's team. By pairing proactive strategy with dependable execution, we've helped ensure that as member needs and market conditions evolve, Metro is always ready to meet them with confidence.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
