Marriott International
Strategy, creativity, and results year after year, from website redesigns to enterprise-wide transformation.
Client Success
When Beacon Hill Solutions Group first engaged Imarc in 2020, they noted that they switch partners every few years. Knowing the risk, we moved forward, seeking to break that pattern with excellent service and fresh thinking.
Our first test was redesigning their website (which we would later do again in 2026), but since then, we have engaged with every area of their business, helping them to grow.
Key outcomes
- Two phenomenal versions of bhsg.com
- YoY increases in paid media performance.
- Content creation that has earned its investment back.
- An all-new intranet with heavy engagement.
- Countless campaigns concepted, launched, measured, and optimized.
Our Approach
Beacon Hill is one of our client ideals in that they are experts in what they do, and we are experts in our field. Together, we use our brainpower to continually push each other past industry standards, reaching and surpassing goals. Today, our agency team is so seamlessly integrated with their in-house marketing minds that we often forget we're "an agency."
How Imarc partnered
How we've partnered
Imarc partners with Beacon Hill Solutions Group—then Beacon Hill Staffing Group—to complete our first collaborative website redesign.
Beacon Hill and Imarc begin optimizing their Google Ads instance, and Imarc takes over management of performance marketing across the board.
Hoping to increase engagement, Beacon Hill asks Imarc to take over the content strategy and creation of their ebooks, white papers, and blog articles.
Imarc finalizes the BHome intranet.
Imarc's content is performing well, but there's always room to improve, so our team suggests that they begin sponsoring their content to a wider audience using pay-per-click. The results roll in immediately.
Beacon Hill launches OneBeacon™, the completely Imarc-rebranded version of Beacon Hill Solutions®
Imarc completes its second, much more comprehensive redesign of Beacon Hill's website to support their new brand, goals, and offerings.
Partnership at Work
An inspired business-critical website redesign
increase in average engagement time per session
In their second website redesign for Beacon Hill, Imarc tackled a complex challenge: reflecting the firm's significant evolution into a national professional services and consulting organization. The initial scope involved updating visuals, enhancing user experience, and upgrading the tech stack to Craft 5 and Vue 3. However, the project quickly expanded to encompass hundreds of new pages designed to aggressively bolster Answer Engine Optimization (AEO) and SEO.
Key highlights
- The project expanded significantly from its initial scope, resulting in the launch of 74 Practice Area pages, 413 Skillset pages, and 364 Industry pages to drive search visibility.
- Imarc developed light and dark versions of key pages and created flexible art direction that allowed individual Divisions to express their unique stories within the larger brand framework.
- Upgraded the site to Craft 5 and Vue 3, implementing a stronger information architecture with robust cross-linking, nesting, and a contemporary navigation system to encourage exploration.
- Simplified Craft CMS modules with built-in guardrails, allowing Beacon Hill's internal team to manage and update content much more efficiently.
An elevated online presence
increase in traffic and job applications
To solidify its position as an industry leader, Beacon Hill and the Imarc team focused on moving beyond a static site to create a persona-driven experience that serves job seekers, employers, and internal recruiters with equal precision. By rebuilding the site on Craft CMS and integrating robust marketing automation via HubSpot, Imarc transformed the website into a powerful lead generation platform. The result is a modern, mobile-optimized destination that reflects Beacon Hill’s sophisticated brand while delivering a seamless, high-conversion user journey.
Key highlights
- Rebuilt the entire platform on Craft CMS, leveraging SEOmatic to optimize search engine visibility and performance.
- Integrated HubSpot for advanced lead nurturing, CRM management, and marketing automation.
- Restructured the pay-per-click (PPC) framework to increase ROI and drive high-quality inbound traffic.
- Implemented a mobile-first design strategy featuring custom brand graphics, icons, and engaging micro-animations.
Recruitment content creation
increase in Contact Us form fills
Imarc has worked closely with Beacon Hill since 2021 to continuously optimize its performance marketing and content creation efforts. By focusing on driving high-quality job seeker and employer conversions, Imarc helps Beacon Hill reach the right audience through targeted paid media campaigns and SEO-driven content. The partnership ensures that Beacon Hill's expertise in staffing and job placement is effectively communicated to attract top talent and business partners in a competitive industry.
Key highlights
- Optimized performance marketing to drive job seeker and employer leads.
- Developed SEO-focused content to enhance organic visibility and authority.
- Managed paid media campaigns to target high-intent candidates and clients.
- Achieved ongoing year-over-year growth in recruitment-driven conversions.
An intranet “home”
monthly users logged in
Building on their website partnership, Beacon Hill worked with Imarc to create "BHome," an engagement-forward intranet designed to serve as the central starting point for employees' daily work. Imarc integrated Ceridian Dayforce data to provide a personalized experience, including user-specific greetings, customizable homepages, and different levels of alerts. Since its launch, BHome has seen exceptionally high engagement, reducing manual work for the marketing team while providing employees with a "home" for all their internal resources and communications.
Key highlights
- Built "BHome," a centralized digital hub for 1,300+ global employees.
- Integrated Ceridian Dayforce data for personalized greetings and content.
- Enabled customizable homepages and severity-based internal alerts.
- Reduced manual internal communications work through automated resources.
- Achieved record-high internal engagement and positive employee feedback.
Optimization of performance marketing
increase in conversion value
Since 2021, Imarc has continuously optimized Beacon Hill’s performance marketing programs to drive high-quality leads and applications. By balancing "Always-On" demand generation with targeted campaign spikes, Imarc has achieved a 68% year-over-year increase in conversion value. The partnership is defined by a data-driven approach that tailors media spend across TikTok, Google, and LinkedIn to reach distinct audiences of job seekers and employers, ensuring maximum ROI for Beacon Hill’s marketing budget.
Key highlights
- Achieved a 68% year-over-year increase in total conversion value.
- Managed a balanced "Always-On" and "Heavy-Up" paid media strategy.
- Tailored campaigns for distinct audiences across TikTok, Google, and LinkedIn.
- Continuously optimized media spend to drive high-quality staffing leads.
Content efficacy with paid media support
increase in website users
Working in a collaborative partnership, Imarc supported AACSB and Beacon Hill in maximizing the reach and efficacy of their thought leadership content through strategic paid media. By identifying high-value content pieces and promoting them across targeted LinkedIn and Google channels, Imarc helped both organizations reach new, high-intent audiences. This data-driven approach ensured that premium content didn’t just live on the site but activeley drove lead generation and brand authority.
Key highlights
- Amplified existing thought leadership through targeted paid media campaigns.
- Leveraged multi-channel strategies (LinkedIn, Google) to reach new audiences.
- Focused on data-driven content selection to maximize media ROI.
- Successfully bridged the gap between content creation and lead generation.
By combining thoughtful strategy, creative execution, and a relentless focus on measurable results, Imarc has helped Beacon Hill strengthen its brand, expand its reach, and continually adapt to new opportunities. Six years later, we're proud to still be their trusted partner. The best client relationships aren't built on individual projects, but on consistently delivering meaningful business outcomes together.
Learn how we helped other strategic partners grow their digital experiences, solve complex business problems, and achieve measurable results through enduring collaboration.
